Privacy Policy

Pikora helps you style clothes you have or want. Pick a piece and Pikora suggests outfits for everyday, work and evening, each in three colour stories. You can keep a wardrobe: pieces you own, saved looks, outfits, a wishlist and try-ons. You can also use an optional AI try-on to see a look on a photo of yourself.

This policy says what we collect, why, how long we keep it, and what you can do about it.

Who is responsible for your data

What we collect

“Private” below means only you can see it in the app. We can access it where we need to run, fix or moderate the service.

Your account

• Email address — to sign you in with a one-time code and send the emails described below. Private.
• Username and profile picture — what you choose to show on your profile. Visible to others.
• Settings — your notification and email choices. Private.
• Sign-in records — one-time codes (stored as a hash, valid for 10 minutes), sign-in sessions (valid for 90 days), and when you last used the app. Private.
• Consent records — when you agreed to the Terms, confirmed your age, opted in or out of marketing email, or confirmed a try-on photo is of you, with the exact wording you saw. Private.

Styling a piece

• The pieces you choose to style — from our catalogue, from a shop link you paste, or from your wardrobe.
• Photos of pieces you own — stored as images in your wardrobe. To find similar shop products, a photo you upload may be sent to our search provider (see Service providers). Private.
• Saved looks — the outfits you save, including the top, jacket, bag, shoes and other pieces in them, and why we suggested them. Private. There is no way to share a saved look; an outfit can only be shared as a try-on picture of you (see AI try-on).
• Links from earlier versions — earlier versions of the app could share a saved look as a link (pikora.co/t/…). Links already sent keep working for anyone who has them, until you delete that look or your account. They are not shown in search engines.
• Your wardrobe — pieces you own, saved looks, outfits you build, your wishlist and your try-ons. Private.

Fit and wearing preferences

You can tell us how you like to wear clothes: your height, areas where clothes often fit badly (for example shoulders, bust, waist, hips, sleeve or trouser length), how much coverage you want, whether you tuck tops in, preferred lengths, sleeves, heel height, materials and colours.

• This is optional. Nothing is saved unless you choose “Yes, save them”; otherwise it is used for that one look only.
• It is for your own personalisation. It is private, kept in your account only, and used only to find pieces and outfits that suit you. We never use it for ads, never share it, and never show it to anyone.
• Our suggestions are our creative styling opinion. They do not decide anything about you: what you wear, keep or buy is always your choice.
• You can change it or remove it at any time in Profile → What matters to me. It is deleted with your account.

Taste learning

When you like, dislike, skip, swap or save pieces, rate suggestions on the Rate screen, or look at pieces in Discover, we record what you did and what was on screen. From this we build a style profile that decides the order of what we suggest to you. It is used only for your own account. It is never shared with other members or used for ads.

You can clear it at any time: tap Start over under “What I’m learning” on the Teach Pikora your taste screen. Everything learnt is deleted and learning starts again from your next rating.

AI try-on

See the separate section below.

How the app is used (analytics)

• We record which screens you open and what you tap, using our own code. We do not use third-party analytics or advertising software.
• This starts when the app opens, before you sign up. Until you sign in, events are linked to a random ID that lasts for one launch of the app, not to you. When you sign in or out, a new ID starts, so what you did before signing in is never joined to your account.
• We look at these numbers as totals, not as one person’s history. Raw events are deleted after 12 months.
• We store the app version you use, so we can tell old versions from current ones.
• To count how many different people visit each day, without storing anything on your device, our server makes a one-way code from your IP address, your browser type and the date, mixed with a secret key. We keep only the code, never the IP address. A new code is made every day, so it cannot be used to recognise you on another day.
• When you tap a link to a shop, we record the shop’s name (for example zalando.it) and the screen you tapped it on, not the product or the page address.
• The pikora.co website counts page views the same way: which page, the site that sent you there (for example Instagram or ChatGPT), and phone or computer. It sets no cookies and stores nothing on your device. It also records when an AI assistant or search engine, such as ChatGPT or Bing, reads one of its pages.
• When something goes wrong, the app sends us an error report: the error message, where in the code it happened and which screen you were on.

Notifications

If you allow notifications, we store the push token your phone gives us, linked to your account.

Feedback and support

If you send us feedback, we store your message, your email and the topic, and email it to our support inbox.

Safety and moderation

• Reports you make — private. The person reported is never told who reported them.
• Reports about you, and what we decided and did.
• Intellectual property cases — the complainant’s name and contact details, the work claimed, the content concerned, our decision and the dates. See the Copyright and Intellectual Property Policy.
• Blocks you set, and any warnings, strikes, restrictions or suspensions on an account.

We do not ask for your real name, address, phone number or card details, and we do not collect your location.

AI try-on

Try-on makes an AI-generated picture of how a piece or an outfit might look on you. It is a styling preview, not a prediction of fit or size.

• Your photos. You choose photos of yourself. You must confirm each one is of you. You can keep up to 5 on your account; adding a sixth replaces the oldest. You can remove any of them at any time.
• Before sending. The app tries to remove the background on your phone first. If that fails, the photo is sent as it is.
• Where it goes. Your photo, the pieces and any hint you type (for example “the coat is ankle length”) are sent to FASHN AI, which makes the preview. Your photo is sent as image data, not as a link. FASHN does not train on this content. It deletes your photo when the preview is made and keeps the result for 60 minutes. It keeps a record of each request, without any images.
• Previews are stored. Each preview is stored on our servers until you delete it in Wardrobe → Try-ons or delete your account.
• Previews open from a link. A preview is private: it is not shown to anyone in the app. But it opens from a long random link, without sign-in. Anyone who has that link can see it. After you delete a preview, copies may stay in browser or network caches for a while.
• Sharing. A try-on is the only way to share an outfit. Nothing is shared unless you tap Share on a try-on, confirm, and choose who to send it to. The link opens that picture only, marked “AI-generated · Pikora”. It is a random address, kept out of search engines. Anyone who has the link can see the picture and may forward or save it. You can end the link at any time with Stop sharing in Wardrobe → Try-ons; deleting the try-on or your account ends it too.
• Usage records. For each try-on we keep a record without the image: when it happened, whether it worked and what it cost us. We use it to count your 5 free try-ons each month and stop abuse. It is kept until you delete your account.
• After deletion. When you delete your account, we keep one thing until the end of that calendar month: a one-way hash of your email address and how many free try-ons it used that month. The hash cannot be turned back into your email. It stops the monthly free try-ons being claimed again by deleting and re-creating an account. It is deleted automatically when the month ends. Legal basis: our legitimate interest in preventing misuse.

What is public and what is not

Your wardrobe, saved looks, fit preferences, taste data and try-ons are private. The only thing you can share is a try-on picture you choose to send (see AI try-on).

Features that ended in October 2026: publishing looks, challenges, voting, remix, daily prompts and coins. Looks you published before then stay visible as they were until you delete them or your account. Follows stay until you remove them or delete your account. Coins have no value and were removed; try-ons now work as 5 free each month.

Notifications

Notifications are off until you allow them on your phone. You can then choose which kinds you want in Profile → Settings. To turn them off completely, use iOS Settings.

Apple’s Push Notification service delivers them; Apple receives the token and the message. We delete a token when Apple tells us it no longer works, and when you delete your account.

Email

• Service email — your sign-in code, security notices and required notices about these policies. You cannot turn these off while you have an account.
• Marketing email — news and new features. Off unless you turn it on. Agreeing to the Terms does not count as agreeing to it. Turn it off at any time in Profile → Email → Product emails or with the unsubscribe link in any marketing email. The link needs no password and does not expire.

Shops and product links

Pikora shows pieces from shops with links to them. When you tap a link, you go to the shop’s website, and their privacy policy applies. Anything you buy is between you and the shop.

Product photos load directly from the shops’ own image servers (for example cdn.shopify.com). Those servers can see your IP address and that your device asked for the image, as with any website image.

Second-hand. You can swap any piece of an outfit for a second-hand one, or start an outfit from a second-hand piece. These are live listings by independent sellers on eBay. To find them, our server sends eBay a description of the piece (for example its type, colour, cut and brand) and the sizes you chose, never your name, your account or anything else about you. Your sizes are kept on your device only, not on our servers; change them or clear them at any time in the size picker.

eBay listing photos load from eBay’s image servers, which can see your IP address. Tapping a listing opens eBay, where eBay’s privacy policy applies. We do not store eBay listings: their titles, photos and prices are kept only for a few minutes in our server’s memory, so the same search twice in a row is not sent twice. If you save a look with second-hand pieces, we keep only their eBay listing numbers with that look; their photos, prices and whether they are still for sale are asked of eBay each time you open it. They are deleted with the look. AI try-on uses Pikora’s own photo of the closest new piece, not the listing’s photos. We never ask for or see your eBay account.

Pikora is not part of any affiliate programme and earns no commission from these links. If that changes, we will update this policy first.

Invitations

If you invite someone, we give you a link to send yourself. We do not access your contacts and do not contact anyone for you.

Pikora in ChatGPT

You can use Pikora inside ChatGPT without a Pikora account. When you ask ChatGPT to style a piece with Pikora, ChatGPT sends our server only what the styling needs: what the piece is (its category, colour and kind, and your own words for it if you gave them), the occasion, the country you shop in and, if you gave them, your clothes and shoe sizes. If you did not say your country, we use the country of the approximate location ChatGPT gives apps (never your precise location), only to pick the eBay site to search. ChatGPT does not send us your name, your email, your chat or anything else from your conversation. If you share a photo with ChatGPT, ChatGPT describes the piece in words; the photo is not sent to us.

We use these details once, to build the outfit and to search eBay for second-hand pieces in your country and sizes (eBay receives the piece description and sizes, as in the app). We do not store them. Our server log keeps one line per request for 7 days, to fix problems: the kind of request, the tool name and the browser type, never what you asked for. If the outfit card hits an error, it sends us the error message only.

The outfit card shows eBay listings whose photos load from eBay’s image servers; tapping a listing opens eBay. Save in Pikora opens the Pikora app or website with that outfit: the link carries the kind of piece, the occasion, the country and the eBay listing numbers, nothing about you. Saving the look there needs a Pikora account, and the rest of this policy applies.

ChatGPT is run by OpenAI, and OpenAI’s privacy policy covers your conversation. You can remove Pikora from ChatGPT at any time in ChatGPT’s settings.

Searching the web inside the app

If you use Search the web, an in-app browser opens on Google. Google and the sites you visit see your searches and IP address under their own policies. We do not receive your searches. We only receive what you choose to bring back, such as a screenshot and the page address.

Why we use your data (legal bases)

• Running your account and the app — sign-in, styling, your wardrobe, saved looks, try-on and try-on share links. Basis: our contract with you.
• Fit and wearing preferences — Basis: your consent. You give it by saving them, and you can withdraw it by removing them.
• Taste learning — ordering suggestions to suit you, from the looks you rate, save and open. Basis: performing our contract with you, because personal styling suggestions are the service you ask for. You can wipe it at any time with Rate → Start over.
• Analytics and error reports — to fix and improve the app, looked at as totals. Basis: our legitimate interest. You can object at any time (see Your rights).
• Try-on limits and abuse prevention — Basis: our legitimate interest.
• Marketing email — Basis: your consent, which you can withdraw at any time.
• Safety and moderation — Basis: our legitimate interest in a safe service, and our legal obligations.
• Records the law requires — Basis: legal obligation.

We do not sell your data, build advertising profiles, or track you across other apps or websites.

Service providers

We use these providers to run Pikora. They process data only on our instructions.

• Netlify, Inc. (US) — hosting, server functions and image storage (Netlify Blobs).
• Neon (US, part of Databricks) — our database.
• Resend (US) — sending email, including sign-in codes and feedback.
• Apple — delivering push notifications.
• FASHN Ltd (UK) — making try-on previews from your photo and the pieces. Your photo is deleted when the preview is made; the result is kept for 60 minutes.
• Voyage AI (US, part of MongoDB) — turning product images and text into search data. If you upload a photo of a piece you own to find similar products, that photo is sent too. We have opted out of Voyage storing our data or using it to train models, so it is not kept after processing.
• eBay — finding second-hand listings for the pieces in an outfit. Only a description of the piece and the sizes you chose are sent, nothing that identifies you.
• Replicate (US) — preparing shop product photos. No personal data is sent; inputs and results are deleted after one hour.
• IMG.LY (Germany) — supplies the background-removal model. The model downloads to your phone from staticimgly.com the first time it is used, so IMG.LY sees your IP address. Background removal itself runs on your phone; your photos are not sent to IMG.LY.

Where your data is stored

Some providers are in the United States, so your data leaves the European Economic Area. Netlify, Neon, Resend and Voyage AI are certified under the EU–US Data Privacy Framework. For other providers, including FASHN in the United Kingdom (which has an EU adequacy decision), we rely on the European Commission’s standard contractual clauses in their data processing terms. Ask us for a copy.

How long we keep things

Unless stated here, we keep data until you delete it or your account.

• Account and settings — until you delete your account.
• Wardrobe, saved looks, outfits, wishlist — until you delete them or your account.
• Try-on photos and previews — until you delete them or your account.
• Try-on usage records (no images) — until you delete your account. After that, only the hashed email and this month's try-on count described above, deleted at the end of the month.
• Fit and wearing preferences — until you remove them or delete your account.
• Taste data — until you delete your account.
• Analytics and error reports — deleted automatically after 12 months. Events linked to your account are deleted sooner if you delete your account.
• Sign-in sessions — valid for 90 days, ended as soon as you sign out (and that phone stops getting notifications); records removed when you delete your account.
• Feedback — kept to improve the app. When you delete your account it is no longer linked to your account, but the message and the email you gave stay. Ask us if you want them deleted.
• Consent records — kept so we can show what you agreed to and when.
• Moderation and IP records — kept after content or an account is gone, for as long as we may need to explain a decision. We keep only the case itself.

Deleting your account

Profile → Delete account deletes your account straight away and signs you out everywhere. It removes your profile, wardrobe, uploaded pieces, saved looks, outfits, looks, try-on photos and previews, try-on records, fit preferences, taste data, analytics linked to you, push tokens, ratings, saves, follows, notifications, and reports you made.

It also deletes the images you uploaded that we store in Netlify Blobs: your profile picture, look covers, inspiration photos and private wardrobe uploads. Shop photos in our shared catalogue stay, because others use them, but are no longer linked to you.

What remains is listed under “How long we keep things”.

Your rights

Write to privacy@pikora.co. We reply within one month.

• Access — get a copy of your data.
• Rectification — correct what is wrong. You can edit your username yourself.
• Erasure — delete your data. Use Delete account, or ask us.
• Restriction — ask us to pause using your data while a question is resolved.
• Objection — object to uses based on our legitimate interest, including analytics.
• Portability — get the data you gave us in a machine-readable format.
• Withdraw consent — for marketing email and fit preferences, at any time, without affecting anything else.

Please tell us first if you are unhappy. You can also complain to the Italian authority, the Garante per la protezione dei dati personali, or the authority where you live.

Children

Pikora is not for children. You must be at least 16 to use it. If you are in India, you must be at least 18. At signup you must tick a box confirming you are 16 or older; you cannot create an account without it. We do not knowingly collect data from anyone under the minimum age. If we find we have, we delete it.

Changes

We will update the date above when this policy changes, and tell you in the app about important changes.

Questions or requests about your data: privacy@pikora.co · Terms of Service